Target market

From FIS Freestyle wiki

Target market or target audience is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy. The target market and the marketing mix variables of product, place (distribution), promotion and price are the two elements of a marketing mix strategy that determine the success of a product in the marketplace.

[edit] Also see

• Shares
• Audience
• Total Viewer Hours
• Cumulative audience
• Market segmentation
• Household
• Gross Rating Point

[edit] Reference

• Wikipedia Target market [1]

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