Target market

From FIS Freestyle wiki

Jump to: navigation, search

Target market or target audience is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy. The target market and the marketing mix variables of product, place (distribution), promotion and price are the two elements of a marketing mix strategy that determine the success of a product in the marketplace.

[edit] Also see

[edit] Reference

  • Wikipedia Target market [1]

Return to Freestyle Skiing or TV Glossary of Terms

Personal tools