Target market

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(New page: '''Target market''' or target audience is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market i...)
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Revision as of 13:56, 27 July 2010

Target market or target audience is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy. The target market and the marketing mix variables of product, place (distribution), promotion and price are the two elements of a marketing mix strategy that determine the success of a product in the marketplace.

Reference

  • Wikipedia Target market [1]
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