Target market

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	'''[[Target market]]''' or target audience is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy. The target market and the marketing mix variables of product, place (distribution), promotion and price are the two elements of a marketing mix strategy that determine the success of a product in the marketplace.		'''[[Target market]]''' or target audience is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy. The target market and the marketing mix variables of product, place (distribution), promotion and price are the two elements of a marketing mix strategy that determine the success of a product in the marketplace.
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		+	== Also see ==
		+	*'''[[Shares]]'''
		+	*'''[[Audience]]'''
		+	*'''[[Total Viewer Hours]]'''
		+	*'''[[Cumulative audience]]'''
		+	*'''[[Market segmentation]]'''
		+	*'''[[Household]]'''
		+	*'''[[Gross Rating Point]]'''
	== Reference ==		== Reference ==
	*Wikipedia ''Target market'' [http://en.wikipedia.org/wiki/Target_market]		*Wikipedia ''Target market'' [http://en.wikipedia.org/wiki/Target_market]
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		+	Return to '''[[Freestyle Skiing]]''' or '''[[TV Glossary of Terms]]'''
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		+	[[Category:TV Production Freestyle Skiing]][[Category:Freestyle Skiing]] [[Category:Freestyle Glossary]][[Category:TV Glossary of Terms]]

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Revision as of 13:57, 27 July 2010

Target market or target audience is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy. The target market and the marketing mix variables of product, place (distribution), promotion and price are the two elements of a marketing mix strategy that determine the success of a product in the marketplace.

Also see

• Shares
• Audience
• Total Viewer Hours
• Cumulative audience
• Market segmentation
• Household
• Gross Rating Point

Reference

• Wikipedia Target market [1]

Return to Freestyle Skiing or TV Glossary of Terms