Target market
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| Revision as of 13:57, 27 July 2010 (edit) Joe (Talk | contribs) ← Previous diff |
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| - | == Also see == | + | == '''Also see''' == |
| *'''[[Shares]]''' | *'''[[Shares]]''' | ||
| *'''[[Audience]]''' | *'''[[Audience]]''' | ||
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| *'''[[Gross Rating Point]]''' | *'''[[Gross Rating Point]]''' | ||
| - | == Reference == | + | == '''Reference''' == |
| *Wikipedia ''Target market'' [http://en.wikipedia.org/wiki/Target_market] | *Wikipedia ''Target market'' [http://en.wikipedia.org/wiki/Target_market] | ||
Current revision
Target market or target audience is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy. The target market and the marketing mix variables of product, place (distribution), promotion and price are the two elements of a marketing mix strategy that determine the success of a product in the marketplace.
[edit] Also see
- Shares
- Audience
- Total Viewer Hours
- Cumulative audience
- Market segmentation
- Household
- Gross Rating Point
[edit] Reference
- Wikipedia Target market [1]
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