Market segmentation

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Market segmentation of people or organizations sharing one or more characteristics that cause them to have similar product and/or service needs. A true market segment meets all of the following criteria: it is distinct from other segments (different segments have consumers with identical product and/or service needs are divided up into groups so they can be charged different amounts.

Examples:

  • Age
  • Gender
  • Price
  • Interests


[edit] Also see

[edit] Reference

  1. See Wikipedia Market segmentation [1]



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