I Love Snow

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This project was initiated by the Ski Association of Japan to promote snow sports in Japan and to show the attraction of snow and snow sports in general. The idea is based on positive experiences with snow and nature in combination with the younger generations.

Overall Focus

  • Campaign to revitalize snow sports in Japan
  • To strengthen the relation between parents and their children

Target Group

  • Children
  • Parents

Support/Partners

  • Ski Association of Japan

Timing

No information available yet

Contact Information

www.ski-japan.or.jp [1]

Link

www.ilovesnow.jp [2]

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