I Love Snow
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- | This project is initiated by the Ski Association of Japan to promote snow sports in Japan and to show the attraction of snow and snow sports in general. The idea is based on positive experiences with snow and nature in combination with the younger generations. In the city center of Tokyo it will be build up a snow zone of 200 m2, with small snow mountains and | + | This project is initiated by the Ski Association of Japan to promote snow sports in Japan and to show the attraction of snow and snow sports in general. The idea is based on positive experiences with snow and nature in combination with the younger generations. In the city center of Tokyo it will be build up a snow zone of 200 m2, with small snow mountains and igloo, to give children the chance to do their first snow experiences. |
'''Overall Focus''' | '''Overall Focus''' |
Revision as of 15:48, 9 February 2009
This project is initiated by the Ski Association of Japan to promote snow sports in Japan and to show the attraction of snow and snow sports in general. The idea is based on positive experiences with snow and nature in combination with the younger generations. In the city center of Tokyo it will be build up a snow zone of 200 m2, with small snow mountains and igloo, to give children the chance to do their first snow experiences.
Overall Focus
- Campaign to revitalize snow sports in Japan
- To strengthen the relation between parents and their children
Target Group
- Children
- Parents
Support/Partners
- Ski Association of Japan
- Tokyo Metropolitan Government
Timing
March, 07-08 2009
Contact Information
www.ski-japan.or.jp [1]
Link
www.ilovesnow.jp [2]
Return to: Promotion & Pricing