Gross Rating Point

From FIS Freestyle wiki

Revision as of 21:49, 26 July 2010 by Joe (Talk | contribs)
Jump to: navigation, search

GRP Gross Rating Point. Often used as a measure of the overall weight of an advertising campaign. One rating point is numerically equivalent to one per cent of the target audience.

Also see

Return to Freestyle Skiing or TV Glossary of Terms

Personal tools