Gross Rating Point

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== Also see == == Also see ==
- +*'''[[Shares]]'''
*'''[[Average Minute Rating]]''' *'''[[Average Minute Rating]]'''
*'''[[Total Viewer Hours]]''' *'''[[Total Viewer Hours]]'''
*'''[[Audience]]''' *'''[[Audience]]'''
*'''[[Total Viewer Hours]]''' *'''[[Total Viewer Hours]]'''
- +*'''[[Market segmentation]]'''
 +*'''[[Household]]'''
 +*'''[[Ratings]]'''
---- ----

Current revision

GRP Gross Rating Point. Often used as a measure of the overall weight of an advertising campaign. One rating point is numerically equivalent to one per cent of the target audience.


[edit] Also see


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