Gross Rating Point

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(New page: '''GRP''' Gross Rating Point. Often used as a measure of the overall weight of an advertising campaign. One rating point is numerically equivalent to one per cent of the target aud...)
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Current revision (12:23, 27 July 2010) (edit) (undo)
Joe (Talk | contribs)

 
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 +== Also see ==
 +*'''[[Shares]]'''
 +*'''[[Average Minute Rating]]'''
 +*'''[[Total Viewer Hours]]'''
 +*'''[[Audience]]'''
 +*'''[[Total Viewer Hours]]'''
 +*'''[[Market segmentation]]'''
 +*'''[[Household]]'''
 +*'''[[Ratings]]'''
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Current revision

GRP Gross Rating Point. Often used as a measure of the overall weight of an advertising campaign. One rating point is numerically equivalent to one per cent of the target audience.


[edit] Also see


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