Gross Rating Point

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*'''[[Audience]]''' *'''[[Audience]]'''
*'''[[Total Viewer Hours]]''' *'''[[Total Viewer Hours]]'''
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Revision as of 21:55, 26 July 2010

GRP Gross Rating Point. Often used as a measure of the overall weight of an advertising campaign. One rating point is numerically equivalent to one per cent of the target audience.


Also see


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