Average Minute Rating
From FIS Freestyle wiki
Average Minute Rating AMR measures the number of viewers watching a typical minute of Olympic Games television coverage. The global figure is calculated by combining the average minute rating of dedicated Games coverage aired by official broadcasters.
[edit] Also see
- Shares
- Audience
- Total Viewer Hours
- Cumulative audience
- Market segmentation
- Household
- Gross Rating Point
- Target market
[edit] Reference
- IOC Olympic Marketing Fact File 2010 edition OLYMPIC BROADCAST: GLOBAL VIEWERSHIP page 25 [1]
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