Average Minute Rating
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| - | '''[[Average Minute Rating]]''' measures the number of viewers watching a typical minute of Olympic Games television coverage. The global figure is calculated by combining the average minute rating of dedicated Games coverage aired by official '''[[broadcasters]]'''. | + | '''[[Average Minute Rating]]''' '''[[AMR]]''' measures the number of viewers watching a typical minute of Olympic Games television coverage. The global figure is calculated by combining the average minute rating of dedicated Games coverage aired by official '''[[broadcasters]]'''. |
| == Also see == | == Also see == | ||
| + | *'''[[Shares]]''' | ||
| *'''[[Audience]]''' | *'''[[Audience]]''' | ||
| *'''[[Total Viewer Hours]]''' | *'''[[Total Viewer Hours]]''' | ||
| *'''[[Cumulative audience]]''' | *'''[[Cumulative audience]]''' | ||
| *'''[[Market segmentation]]''' | *'''[[Market segmentation]]''' | ||
| + | *'''[[Household]]''' | ||
| + | *'''[[Gross Rating Point]]''' | ||
| + | *'''[[Target market]]''' | ||
| + | |||
| == Reference == | == Reference == | ||
Current revision
Average Minute Rating AMR measures the number of viewers watching a typical minute of Olympic Games television coverage. The global figure is calculated by combining the average minute rating of dedicated Games coverage aired by official broadcasters.
[edit] Also see
- Shares
- Audience
- Total Viewer Hours
- Cumulative audience
- Market segmentation
- Household
- Gross Rating Point
- Target market
[edit] Reference
- IOC Olympic Marketing Fact File 2010 edition OLYMPIC BROADCAST: GLOBAL VIEWERSHIP page 25 [1]
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