Average Minute Rating

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-'''[[Average Minute Rating]]''' measures the number of viewers watching a typical minute of Olympic Games television coverage. The global figure is calculated by combining the average minute rating of dedicated Games coverage aired by official '''[[broadcasters]]'''.+'''[[Average Minute Rating]]''' '''[[AMR]]''' measures the number of viewers watching a typical minute of Olympic Games television coverage. The global figure is calculated by combining the average minute rating of dedicated Games coverage aired by official '''[[broadcasters]]'''.
== Also see == == Also see ==
 +*'''[[Shares]]'''
*'''[[Audience]]''' *'''[[Audience]]'''
*'''[[Total Viewer Hours]]''' *'''[[Total Viewer Hours]]'''
*'''[[Cumulative audience]]''' *'''[[Cumulative audience]]'''
 +*'''[[Market segmentation]]'''
 +*'''[[Household]]'''
 +*'''[[Gross Rating Point]]'''
 +*'''[[Target market]]'''
== Reference == == Reference ==

Current revision

Average Minute Rating AMR measures the number of viewers watching a typical minute of Olympic Games television coverage. The global figure is calculated by combining the average minute rating of dedicated Games coverage aired by official broadcasters.


[edit] Also see

[edit] Reference

  • IOC Olympic Marketing Fact File 2010 edition OLYMPIC BROADCAST: GLOBAL VIEWERSHIP page 25 [1]

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