Total Viewer Hours

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Total Viewer Hours measures the number of hours of Olympic programming that have captured the attention of the global television viewing audience during the period of the Olympic Games. Viewer Hours per programme is measured by multiplying the duration of the programme by the number of viewers in the audience. Total Viewer Hours for the Olympic Games and Olympic Winter Games is the sum of all Viewer Hours per programme.

[edit] Also see

[edit] Reference

  • IOC Olympic Marketing Fact File 2010 edition OLYMPIC BROADCAST: GLOBAL VIEWERSHIP Page 25 [1]

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