Outdoor Idols

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Outdoor Industry Foundation’s Outdoor Idols campaign is a celebration of exceptional youth athletes that are pushing the threshold of outdoor sports and inspiring youth to get active. The campaign is designed to engage the outdoor industry in raising the profile of young outdoor athletes who are leading by example. Virtually all industries and sports have their heroes – Outdoor Idols is a means for the outdoor industry to reach the teen market. A key leg of the program is the integration of Outdoor Idols into events and activities of outdoor businesses. The Outdoor Idols campaign provides a platform for the idols to act as ambassadors for the active, outdoor lifestyle.

Overall Focus

  • Motivating kids for outdoor activities such as skiing, mountain biking and camping

Target Group

  • Children
  • Youngsters

Support/Partners

  • Outdoor industry

Timing

Launched in summer of 2006

Contact Information

Foundation@outdoorindustry.org [1]

Link

www.outdooridols.com [2]


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