Market segmentation

From Fiswiki

Market segmentation of people or organizations sharing one or more characteristics that cause them to have similar product and/or service needs. A true market segment meets all of the following criteria: it is distinct from other segments (different segments have consumers with identical product and/or service needs are divided up into groups so they can be charged different amounts.

Examples:

• Age
• Gender
• Price
• Interests

[edit] Also see

• Target market
• Average Minute Rating
• Total Viewer Hours
• Audience
• Total Viewer Hours
• Household
• Gross Rating Point

[edit] Reference

1. See Wikipedia Market segmentation [1]

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