Market segmentation
From FIS Freestyle wiki
Market segmentation of people or organizations sharing one or more characteristics that cause them to have similar product and/or service needs. A true market segment meets all of the following criteria: it is distinct from other segments (different segments have consumers with identical product and/or service needs are divided up into groups so they can be charged different amounts.
Examples:
- Age
- Gender
- Price
- Interests
[edit] Also see
- Target market
- Average Minute Rating
- Total Viewer Hours
- Audience
- Total Viewer Hours
- Household
- Gross Rating Point
[edit] Reference
- See Wikipedia Market segmentation [1]
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