Kids on Snow & Kids on Snow on Tour (Germany)

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“Kids on Snow” is a project initiated by the German Association of Ski Instructors to promote all winter sport activities. The concept allows children to learn in a playful way while at the same time experiencing, experimenting with and discovering new things about snow in a variety of arenas. To motivate the children, the association developed a mascot named “Snuki” (= snow and kids) that accompanies the children during all snow activities. A “Kids on Snow – license” is given to qualified ski schools to ensure professional instructions.

Overall Focus

  • To encourage learning in a playful way
  • To improve individual skills and not specific techniques
  • To enthuse children to pass time in the snow
  • To foster enjoyment of physical activity and build a foundation for a lifelong dedication to winter sports

Target Group

  • Children from the ages of 4 to 11


  • Ziener
  • Etto
  • Atomic
  • KinderLand
  • “kids on snow partnerpool” to address interested companies/organizations

Anually, from December until end of March

Contact Information
Dr. Hubert Brühl, Manager Leisure Sports Dept. [1]
+49 (0)89-85790-259

Link [2]

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