I Love Snow

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This project is initiated by the Ski Association of Japan to promote snow sports in Japan and to show the attraction of snow and snow sports in general. The idea is based on positive experiences with snow and nature in combination with the younger generations. In the city center of Tokyo it will be build up a snow zone of 200 m2, with small snow mountains and igloo, to give children the chance to do their first snow experiences.

Overall Focus

  • Campaign to revitalize snow sports in Japan
  • To strengthen the relation between parents and their children

Target Group

  • Children
  • Parents

Support/Partners

  • Ski Association of Japan
  • Tokyo Metropolitan Government

Timing

March, 07-08 2009

Contact Information

www.ski-japan.or.jp [1]

Link

www.ilovesnow.jp [2]


Return to: Promotion & Pricing or Bring Children to the Snow

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