Gross Rating Point
From FIS Freestyle wiki
GRP Gross Rating Point. Often used as a measure of the overall weight of an advertising campaign. One rating point is numerically equivalent to one per cent of the target audience.
[edit] Also see
- Shares
- Average Minute Rating
- Total Viewer Hours
- Audience
- Total Viewer Hours
- Market segmentation
- Household
- Ratings
Return to Freestyle Skiing or TV Glossary of Terms
