Final Report Ruka 2005

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FIS Freestyle World Ski Championships, Ruka 2005 Post-Championship Report


[edit] 1. Pre - Championship Phase

[edit] A. FIS Pre-Championship Visits

i. General Since Ruka was bidding World Championships, key persons of the Organizing Committee has been actively involved in FIS meetings and major FIS Freestyle events in 2002-2005.

ii. Technical LOC had technical meetings starting since 2001 FIS fall meeting. Technical meetings had been organized regularly between LOC and FIS experts. FIS coordinator visited Ruka couple of times while constructing World Championships venues. LOC had technical meetings during every test event at Ruka.

iii. Participation of LOC at FIS Meetings and Championships

FIS Meetings:

  • FIS Technical Committee Meetings, October 2001, Zurich (SUI)
  • FIS Congress, May 2002, Portoroz (SLO)
  • FIS Technical Committee Meetings, October 2002, Zurich (SUI)
  • FIS Calendar Conference, May 2003, Strasbourg (FRA)
  • FIS Technical Committee Meetings, October 2003, Zurich (SUI)
  • FIS Congress, May 2004, Miami (USA)
  • FIS Technical Committee Meetings, October 2004, Zurich (SUI)

FIS World Championships:

  • 2003 FIS Freestyle World Championships Deer Valley
  • 2003 FIS Freestyle World Cup in Madonna Di Campiglio

[edit] B. Test Events

i. Elements tested

  • Competition facilities and courses
  • Competition organization and personnel
  • Timing and data systems
  • Doping control systems
  • Techniques (TV, announcing, sound reproduction)

ii. Partially tested

  • PR and media activities
  • VIP, Sponsor and Guest services
  • Side events
  • Official events

iii. Not tested

  • Accreditation
  • Transportation

[edit] 2. Sport / Competition

[edit] A. Competition - General Comments

i. Venue

  • According to FIS technical Delegate all the competition venues, HalfPipe, Ski Cross, Aerial site and Moguls/Dual moguls’ courses were in an excellent shape.

ii. Level of competition (compared with previous World Championships etc.)

  • LOC succeeded in organizing very high-level World Championships. As Technical Delegate mentioned in his report “ Technically and logistically, I believe this was the biggest event ever organized under the Freestyle banner.” “Five events running at one ski area, under one OC. The years of preparation paid off.”

B. Competition Format

i. HalfPipe Events

HalfPipe Qualifications and Finals were competed as scheduled on Thursday, March 17th 2005. Competition format was following:

  • Qualification: Two (2) runs Women & Men. Best run’s scores counted to the Qualifications rankings.
  • Finals: Top six (6) in Women and top 10 in Men. Two (2) runs in Finals and best score counted to the Final results.
  • HalfPipe event was held according to the FIS HalfPipe protocol and rules (ICR 3060).

ii. Ski Cross Events

Both, Qualifications and Finals were competed as scheduled.

  • Qualifications were held separately on Wednesday, March 16th 2005. Top 16 in Women and top 32 in Men advanced to the Finals.
  • Finals were held on Friday, March 18th 2005.
  • Ski Cross event was held according to the FIS Ski Cross protocol and rules (ICR 3060).

iii. Aerial Events

Both, aerial Qualifications and Finals were held as scheduled. “Championships format” was used. Both, Qualification and Finals were night events.

  • Qualification consisted two (2) rounds. Qualification was held separately on Thursday, March 17th 2005.
  • Top 12 in Women and in Men advanced from Qualifications to the Finals.
  • Finals consisted two (2) rounds. The run order was a reversed order of the placing in the Qualification event.
  • Aerial event was held according to the FIS Aerial protocol and rules. (ICR 3060).

iv. Mogul Events

Mogul event was competed as scheduled. Qualifications and finals were held during the same day, Saturday, March 19th 2005.

  • Top 16 in Women and in Men Qualified to the Finals.
  • Finals were held according to the FIS competition protocol (ICR 3060). Run order was a reversed order of the placing in the Qualification event.

v. Dual Mogul Events

Dual moguls event was held as scheduled. Qualifications and Finals were competed during the same day, Sunday, March 20th 2005. Competition format was a dual format where skiers had one run in dual race, in which the winner would proceed to the next round. The same system was used in Qualifications and Finals. Top eight (8) in Women and 16 in Men were Qualified to the Finals. Competition was held according to FIS competition protocol (ICR 3060).

[edit] C. Competition Schedule

i. Duration of championships

The competition program was build very compact including training and competitions of five disciplines. All this within seven days. The arrival day, Sunday, March 13th 2005 was two days before the official Opening Ceremonies on Tuesday, March 15th 2005. All the finals were held during the last four days of the championships, between March 17th and March 20th 2005.

ii. Evaluation of schedule used

The tight schedule didn’t leave much room for changes. However, the schedule worked as it was planned. The only changes made were for the aerial trainings in order to gain more training and less flat light. There were no changes in any of the schedules during competition days.

[edit] D. Flower / Medal Ceremonies at Competition Site

All flower ceremonies were held in the finish area of each discipline for the top three athletes. The representatives approved by the FIS presented the medals with flowers and gifts from the Organizing Committee. Flower ceremonies at the finish area were planned and organized for the photographers and media right after the race, before doping control. LOC was using an interview wall with the logos of main sponsors of the World Championships on it. The schedule was tight because of the television broadcast. Medals were given to the athletes in order to get all the pictures taken for media and then collected back to LOC. The medals were then officially donated to the athletes during the prize giving ceremony.

[edit] E. Sport Presentation / Production

i. General comments

The host broadcaster was a Finnish television channel MTV3. MTV3 is one of the main nationwide channels in Finland and has promoted freestyle skiing strongly in Finland. It has showed all the possible FIS Freestyle World Cup events during the last three seasons. MTV3 has been the host broadcaster in previous test events as well. MTV3 had a massive TV campaign before the World Championships. Campaign included 130 x 30 seconds trailers about Ruka World Championships and it reached approximately 30 million viewers in Finland. All the events, qualifications and finals had their own spots in the television schedules running on MTV3.

Live signal was also guaranteed to all over the World from all of the qualifications and finals. The host broadcaster produced approximately 15 hours of TV-material from the competitions that was showed on MTV3 and MTV3+, the digital channel, on live feed. All the broadcasted programs, MTV3 Sports news included, reached more than six million viewers across Finland. On top of that all the national channels and several international companies were on the premises at Ruka producing TV-material to their own Sports news etc.

Finnish Ski Association possessed the right to sell TV-rights to the Scandinavian countries. All the other TV-rights sales were controlled by Media Partners Company.

ii. Use of scoreboards / video walls

During a competition all the necessary information was available for the public on two separate giant screens. One, bigger, screen was located close to the main ceremony stage and another, a smaller one, was located in between the moguls and aerial sites. There were information monitors and screens in the main restaurants and hotels at the Ruka area. One was also able to follow the competitions from inside the restaurants and hotels through these particular screens and monitors.

[edit] F. Training Facilities

i. Testing Tracks All the venues were available for full training as scheduled in an official schedule of the World Championships. There was a specifically assigned ski slope for glide testing for the Ski Cross racers.

[edit] H. Waxing Facilities

Wax cabins were located at the ski jumping stadium, approximately 300 m from the competition venues. Each compartment was separately locked, signed and equipped with tables, chairs and fire-extinguishing equipment.

[edit] I. Race Office

The event headquarters of all the office work was situated to the conference center linked to the main hotel of the resort. Race office, FIS office, data / timing office, doping control and transportation / accommodation office together with accreditation, team captains’ meetings and press office were an efficient unit. The facilities with their waiting lounges were covered by wireless connection and served therefore even the individual team members daily from 8am – 9pm.

[edit] J. Team Captains’ Meetings

The team captains’ meetings were held daily excluding Thursday March 17th 2005, when there was no draw on the program.

[edit] K. Weather services

The weather forecast was presented in each of team captains’ meetings.

[edit] L. Competition Personnel

The competition personnel was run by the Organizing Committee, which included representatives from the Finnish Ski Association, G2 Helsinki Ltd, Ruka Ski Resort and the town of Kuusamo. The personnel itself was divided into nine categories, which were managed by the members of the Organizing Committee: Competition, teams, services, marketing, finances, media, logistics, constructing and VIP-services. Naturally the categories were divided into subcategories, where each subcategory had its’ own chief responsible for the crew.

i. Competition Management staff

The Chairman of the Organizing Committee was Mr. Tatu Lehmuskallio; the Vice President of the Finnish Ski Association and Sports Director of MTV3l. Secretary General was Mr. Marko Mustonen, Vice Chairman of the FIS Freestyle Sports Development Committee and the Chief of Freestyle discipline in Finnish Ski Association. The Chief of competition was Mr. Jyrki Säämänen, member of FIS Freestyle Committee and an experienced World Cup level TD in freestyle skiing.

ii. Comments on structure of Competition Management used

It was very important to have an active Organizing Committee. All the members of the OC had very strong expertise from their own civil work. Because many of the OC members were the people from the parties who bided World Championships to Finland, work inside the OC was very effective. Inside the World Championships personnel it was important to divide the Organization into nine separate categories. Within the sub categories all the chiefs (responsible) and their crews worked as independently as possible. In such events with tight schedules and a lot of action in a limited time frame, the only way to success is to take responsibility by following instructions and original plans.

[edit] M. Jury and technical Officials

The FIS jury members and technical officials appointed by the FIS Council (who are not FIS personnel) included 16 persons from 9 nations.

[edit] 3. Competition Venues

[edit] A. General Comments on Competition Venues

At Ruka there were five different competition venues: Halfpipe, Ski Cross, Aerials, Moguls and dual moguls. Mogul / dual mogul course, aerial site and Super Pipe were newly build, especially for the World Championships. All of these sites met perfectly with the FIS course specifications. Investments that were made constructing the World Championships venues were approximately 1,5 million Euros. For the World Championships LOC managed to build up very high-level venues to all of the disciplines. Final venue construction started two weeks before the competition week and the goal was to have everything ready around the team arrival time. Everything went, as it was planned, according to the original schedule. From the spectator point of view, venues were perfectly situated. Four disciplines out of five ended to the main competition center, Northern Plaza, which was located right in the middle of the Ruka ski area.

i. Quality of permanent facilities Level of the permanent facilities was excellent. Conference center that is brand-new, served many types of needs. Ruka’s restaurants served well all the spectators, sponsor guests, VIPs, teams, officials etc. LOC food service was organized to Ruka Klubi’s tennis hall, which was a very practical place to feed 450 people per day from 7am to 10 pm daily.

ii. Quality and amount of temporary overlay Northern Plaza had it own temporary facilities. VIP/public/teams service tent was excellent. Ceremony stage was well located and provided great action daily from the openings till the closing ceremonies. Sponsor and VIP guest had their own stands in mogul/dual mogul, aerial and HalfPipe finish areas with reindeer fur seats and hot drinks. Temporary judges stands in mogul/dual mogul, aerial and HalfPipe events were functional and served judges and data crew. Announcers/DJ’s, time crew, TV, media had their own facilities close to the finish area as required.

[edit] B. Accredited Areas

The competition sites were divided into 14 accreditation areas with 2038 accreditations in 7 main groups with 56 subgroups:

  • 1 Race Office
  • 2 Team Area (Start, Finish Area and Course)
  • 3 Data / Timing
  • 4 Judges Stand
  • 5 Press Center
  • 6 Mixed Zone
  • 7 Photo Areas
  • 8 TV Production (TV Compound, Commentators)
  • 9 MTV3 Special Zones
  • 10 Team Hospitality
  • 11 Sponsor / Special Guest Area
  • 12 VIP Area
  • 13 Industry (Service Area)
  • 14 Staff

The main division between the numbers of accreditation was:

  • Teams (392),
  • Team family guests (63),
  • FIS (21),
  • Media (153),
  • Guest of OC (96),
  • Service (251),
  • OC Administration (84),
  • Staff (385),
  • VIP (197),
  • Sponsor Guests (396).

i. Suitability of numbers and position

All the areas were covered and area wise the mobility stayed logical and efficient through out the competitions. The compactness of the competition area helped to produce a controlled complex.

[edit] C. Access Control

Access control was carried out mainly by volunteers, who were trained to their positions in three phases:

  • 1) a general description of duties January 2005,
  • 2) specified duties & responsibilities a couple of days before the event
  • 3) on-site training before actual shifts March 2005.

Access control personnel were equipped with special, highly visible vests. The number of licensed guards was agreed with local police officials, and was approximately 1 licensed guard / 6 other access control persons. In case of severe security problems and disturbances, police officials were in patrol in a close proximity to handle such cases.

In general, access control personnel were situated on each accreditation zone excluding waxing rooms. In addition, other staff that worked in each accreditation zone was ordered to assist in access control, if needed. On the main access gate two persons controlled incoming spectators. The competition center was also occupied with two officials, one in the main entrance, and the other before access to media office. For zones accredited to VIPs, the resort staff carried out access control. This turned out to be a good solution, since such areas also consisted serving of beverages, and needed special attention and professional, yet discreet action.

Only problems that raised were due to improper fencing of areas. In the beginning of the event week, one side of the competition arena was partially without a fence net. That was due to delivery of material and goods (truck traffic). Thus, fence net was re-erected after two days. Luckily the spectators utilizing this leak-point were limited in numbers.

As a summary, access control operated very well.

[edit] D. Athlete Facilities and Services

Athletes’ lounge was located in a heated tent in the immediate closeness of the competition sites for the athletes to get ready for the training or dine. Also the event headquarters provided athletes free access to the Internet.

[edit] E. Catering

i. Athletes

The accommodation packages were offered with half board, if the team chose to have the package. In this case breakfast and dinner were served in the location of the accommodation. If the team chose not to have the package of half board accommodation, the team was responsible for their own catering. The organizer offered also a possibility to buy lunch coupons for the athlete lounge, which was fully reserved for the athletes only. During the competition week teams bought 435 lunch coupons.

ii. Jury/Officials

Jury and FIS officials were all accommodated with full board to the central hotel of the resort. During the days when the schedule was tight competition judges had a possibility to eat lunch in VIP tent, which located next to the competition area. Cold and warm drinks were delivered to the judges’ tower. Some sandwiches were delivered as well to the judges’ tower to DeltaTre team.

The competition officials had a separate diner built for them, where all meals and some snacks were served through out the day. The diner served also as a warming up and relaxing place in between the shifts. The diner was located in a separate building in order not to crowd the main restaurants and facilities. The challenge of the separate individual diner was to serve warm food without any real kitchen. The problem was solved with serving many different kind of soups that were easy to keep heated through out the day. Yet the variety wasn’t as pleasing to all officials. During the competition week approximately 1 700 portions of lunch soup and approximately 1570 portions of dinner soups were served. Special diets were asked in advance and all diets were taken into consideration.

iii. Spectators A heated tent for the spectators was built directly to the competition area. Also a part of the tent was separated for the VIP guests. The main cafeteria was reserved for the sponsor guests, leaving all the other restaurants and bistros for the public to use.

[edit] F. Facilities & Services

Because of the compact nature of the championships the outlines were built very clear. All outdoor activity was based on the finish areas of the different disciplines. Big video screens served the audience in two different locations. Also the opening award and closing ceremonies on the stage were brought to the same base area. All the catering services were also located on this arena.

The office services were based in the event headquarters, all in the same conference center linked to the main hotel. Every room had Internet access, and the wireless access was spread also to the waiting lounges for all team members to use.

i. FIS Office

The FIS office was provided with one large table in order to be used for meetings. Also TV and VCR were in the use of the judging panel. FIS office was in a close location with the Data / Timing and race office for the convenience of the TDs and race director.

[edit] G. 'Look of the Championships’

i. In the venues The image & look of the World Championships was made with many different products to guarantee as professional look as possible. Start structures were specially produced from elements with colors and sponsor logos. Nets, gates and other materials used in the venues were new and specially designed for the event.

ii. In public areas Public areas were covered up with a specially designed fabric banner with a total of amount of 3 kilometers. For the public big efforts for special technical details including giant screens, big stage, sound systems & promotion places for sponsors were made.

iii. On access routes

All access routes were marked with banners with specified information & flags of the Championships.

iv. FIS presence

FIS was in presence in all material produced, mainly on the official logo of the Championships.

[edit] H. Medical Services

Two competition doctors had planned the medical services together with the FIS medical supervisor. The base area of the competition venue had a First Aid Room for the use of the doctors. The local First Aid services were reinforced with some specialists in order to cover the wide range of activities happening at the same time. Two ambulances were available on the venue site for the transport to the Medical Center in Kuusamo. Seven days with a lot of training, competing and mostly in the four different venues simultaneously caused pressures against the medical services, first aid and doctors. Although everything went well, in the future these kind of big event need more resources to the medical services.

[edit] I. Doping Control

The Finnish Anti-Doping Agency (ADT) conducted all doping controls required for the event.

J. Spectators

[edit] i. Comments on numbers

The number of expected spectators was set to 20 000 for the four finals days combined. Due to the easy access to the competition area with a valid ski pass, the exact numbers are difficult to figure, yet the estimate lies in

  • 19 500
  • Spectators of HalfPipe (2,500),
  • Ski Cross (3,000),
  • Aerials (2,500),
  • Moguls (8,000) and
  • Dual Moguls (3,500).

ii. Quality and availability of spectator services and facilities

The spectators’ heated tent directly to the competition area provided warm and cold food and beverages. Also all the cafeterias and restaurants excluding one in the resort were open to the public. Toilets were set to serve the customers directly in the competition arena.

[edit] 4. Services

[edit] A. Accommodation

The ski resort Ruka consists of only few hotels and a vast variety of condominiums. Therefore some of the accommodation was pushed to the hotels in the town Kuusamo (25 kilometers from the ski resort).

The sponsor guests were offered accommodation only offering meals on the competition area. The VIP packages did not include accommodation. Press was reserved a quota for early reservations.

i. Teams

Accommodation was divided into two different groups of hotel accommodation with half board and condominium lodging without meal program. Some of the hotels were located in the town of Kuusamo (25 kilometers from the ski resort), which built pressure for teams to make the decision between the distance versus the meal program.

The hotels were three to four star hotels with full services and facilities. Free shuttle service ran through out the day connecting town Kuusamo to the ski resort. 105 hotel rooms were in the use of the teams.

63 cabins were in the use of the teams. All the cabins had kitchens for preparing meals. Free shuttle service connected the cabins (2-3 kilometers from the resort) to the competition venue.

ii. FIS officials and staff

All FIS officials and staff were accommodated in the main hotel of the resort linked to the race office.

[edit] B. Accreditation

i. General

The Organizing Committee used the services of the professional accreditation company Plaras, which provided two full time specialists for the competition.

ii. Appropriateness of accreditation categories (access, service levels etc.)

Since professional knowledge was used to plan the accreditation the outcome was also high quality. For the accreditation were used seven categories with 56 subgroups:

  • A FIS
  • T Team
  • M Media / Press
  • G VIP and Guests
  • S Service
  • Cc OC Leadership Positions
  • Cs OC Staff

The local vocational school Kuusamon Ammatti-Instituutti provided 25 students to work only for the accreditation. Under supervision of the Plaras personnel the accreditation service was able to run smoothly.

[edit] C. Security

Suitability and consistency of security levels at:

i. Competition venue(s)

The security of competition venue(s) was guaranteed in several ways. First of all, Organizing Committee compiled a security plan that had to be approved by authorities before the event. OC set up a special security board, in which members of OC, police, fire brigade, first-aid together with medical officials, resort, and access control personnel were represented.

On-site inspection of venues, special structures, fire control, first-aid, fencing etc. aspects was carried out on Tuesday, March 15th 2005. Authorities approved OC`s solutions in general, only minor changes had to be made e.g. back-up systems (energy supply, access routes to emergency vehicles).

Each structure, for example judges’ tower had to be certified and erected by professionals.

Spectator entrances and access routes were fenced in order to avoid any security problems and accidents. The resort was full of normal customers at the time of the event, and thus this aspect could not be emphasized too much.

On venues, courses, only one special access control person was situated in the start area. Other personnel were trained to handle security problems, and were advised not to allow any extra people to access venues. First-aid officials were situated in three locations, one close to the start area, one in the middle-section and the rest at the finish area. Fully equipped ambulance with crew was within 100 meters from the finish area. In addition, a first-aid room was equipped inside the competition arena.

Police officials had their own plan and personnel during the event. Fire brigade and health care center in town of Kuusamo (20 min drive from arena) needed not to increase their alert, since they were already prepared to any possible situations, due to timing of the event during the busiest time of the resort.

ii. Waxing Facilities

Since the waxing cabins were located at the ski jumping stadium, approximately 300 meters from the competition venues and each compartment was separately locked, only team members / factory teams had an access to their own signed container.

iii. General comments

In general, security management was operating well. However, the number of security officials was somewhat “optimized” due to balancing between costs and expected security problems.

[edit] D. Technology

i. Timing and scoring operations

Timing and scoring for all the disciplines was provided by Delta Tre data / timing company. In addition to Delta Tre LOC provided contact person and crew of local specialists for the assistance of Delta Tre. Mainly all the timing and scoring operations succeeded as planned.

[edit] E. Transportation

i. General

For on site transportation the resort shuttle service was free for everyone accredited. The accreditation served as an entry ticket. For limousine service the Organizer had 12 Audis and several minivans from the main sponsor of the competition. The cars were to be reserved from the transportation office, and each car had a designated driver.

Comments on services for:

ii. Athletes and team officials

The teams were responsible for taking care of their transportation to the ski resort, yet the Organizer pointed a travel agent with low fares and made the reservations as easy as possible for the teams. A member of the travel agent was present in the race office until Wednesday March 16th 2005 for return reservations.

All the teams accommodated in the cabins of the resort were located on the free shuttle route. Also teams accommodated in the hotels in Kuusamo were on the route of the ski shuttle.

iii. FIS officials

All the FIS officials were picked up and returned to the airport with limousine service. The FIS officials were accommodated in the main hotel of the resort and needed therefore no transportation during the competition week.

iv. Spectators

There was no transportation reserved for the spectators. Yet the local communities were offered the entry tickets of the competitions with half price if they arranged transportation for their citizens to the venue.

[edit] F. Parking

Parking was divided into the six different categories,

  • 1.) OC,
  • 2.) Teams,
  • 3.) Sponsors,
  • 4.) Media and TV,
  • 5.) VIP and
  • 6.) Spectators.

Each group had a limited amount of marked parking space. OC, Teams, Sponsors, Media and VIP had parking areas in the Ruka core area, total for 200 cars. For the spectators there was a marked parking area for approximately 2000 cars. For the help to get traffic flowing as well as possible there was traffic and parking control responsible crews. LOC provided also shuttle loop service from the spectators parking areas to the venues.

[edit] 5. Marketing and Communications

A. Broadcast Operations

Suitability of camera positions used / quality of broadcast production. All camera positions were specially build for each competition to guarantee good quality of broadcast production.

Collaboration with the host broadcaster

Collaboration was very successful. Co-operation & preparations for the TV-production started already in 2001 what was the main reason for the solid work. Suitability of broadcast graphics used MTV3 & DeltaTre produced graphics and they were very suitable for the World Championships partly with the same image.

B. Media / Press Operations

i. Main Press Center - layout and appropriateness of capacity

With approximately 70 Internet connected work places, the Press Center’s efficiency was perfect. Four laptops were for general use and printing possibilities. From time to time the center was pretty crowded, yet everybody had a place for work.

ii. Information services - availability and quality of start lists, results production etc.

Availability of results and start list was in high-level. Company of timing system, DeltaTre, sent all the official lists to press center by e-mail, where they were printed out and delivered to press. All the official lists were put right away to official web pages of the World Championships.

iii. Efficiency of mixed zone operations

The Finish areas weren’t always built exactly as planned by the chief of media. Occasionally the mixed zone wasn’t placed close enough with the athletes. In the finish area of moguls, the mixed zone was set in a very effective way, and it served well the purposes of media.

iv. Press conference operations

Half an hour after every flower ceremony the winners’ press conference was held in the conference center. However, there were some problems of keeping the winners’ press conference as scheduled, because of the doping control. Winners were escorted direct to the doping control, where they had to sign in for doping, yet they were not advised strongly enough to continue directly to the press conference. This made it hard for the media to know whether the skiers would be giving a doping sample or interviews. Some athletes were missing from the press conference due to the lack of thoroughness by some team leaders.

v. Level of media presence

With 153 accreditations from nine different countries the amount of the media accreditations was bigger than expected. This number included 47 persons from the host broadcaster MTV3.

vi. Performance of LOC media personnel

Including the chief of media and information officer, there were 12 media assistants, who worked in shifts for the press office. The media personnel included also the web-master, photographers and IT-aid.

C. Marketing / Sponsoring

i Sponsoring

Four main sponsors and seven domestic sponsors sponsored the World Championships. OC was looking after five main sponsors but weren’t able to get the fifth contract signed. Domestic sponsors were sold out but one missing main sponsor made problems to the budget.

ii Merchandising

Image of the World Championships was launched already in 2002 and many different merchandising products were designed and produced during these past three years.

iii. Marketing Partner Services

All the marketing partner services were done with G2 Helsinki Ltd.

D. Web pages

The new web pages were designed during June – July 2004. Both, Finnish and English web pages were launched at the end of August 2004.

The main idea of the pages was to keep the general public aware of the World Championships and to publish articles about the team of Finland and its’ World Cup success and about the preparations of the competitions.

Subjects that were covered on the web pages:

  • News from organizing committee
  • News from the Team of Finland
  • World Cup results 2004/05
  • Ticket sale information
  • VIP information
  • Team invitation and entrance forms
  • General information about the preparations and constructions
  • Spectators & parking
  • Competitor introductions
  • Discipline introductions
  • Freestyle glossary, history and equipment
  • Slope and area maps
  • Race days, disciplines and results
  • Introduction of the Northern Plaza
  • Information for the media representatives
  • Photo Gallery
  • A one minute long preview video of the official disciplines

Also the logos of sponsors/partners could be found on the web pages. Each logo was linked to the homepage of the specific partner.

During March 14th – 20th 2005 one was able to watch live video feed from the World Championship premises.

Also a time counter was set on the pages. It was to show how many days / hours / minutes / seconds were still left until the official opening ceremonies.

Web pages were updated on a daily basis until March 21st, 2005.

E. Ticketing

Original goal for the number of people attending to the World Championships during the four (4) final days was set to 20 000. The goal for ticket sales income was set to 20 000 euros in the official budget.

Ticket sale was launched in Ski Expo on Friday, November 5th 2004. Advance sale was started on the 15th of November 2004 through Lippupalvelu, the only nation wide ticket retailer in Finland. Shortly after advance sale was also launched in the Ruka-Kuusamo area through local supermarkets, Sokos Hotel and Ruka Ski Center. Advance sale lasted until March 16th, 2005.

Four (4) different types of tickets were sold:

  1. Adult / One day ticket 10 euros
  2. Adult / Four day ticket 20 euros# Child / One day ticket 5 euros
  3. Child / Four day ticket 10 euros

A 50% discount was given if the customer was a “S-ETUKORTTI” cardholder. “S-ETUKORTTI” is a bonus card distributed by the S-GROUP, the official sponsor of Freestyle Ski Team Finland. The discount was granted only during advance sale.

Ticket sale was advertised in newspapers across the country. Also the web pages and specially printed posters that were brought to supermarkets, postal offices, schools, and banks and to other public facilities were used in advertising.

The actual ticket sale during March 17th – 20th, 2005 was taken care by a crew of 17 students from the Kuusamo Ammatti-Instituutti. There were three meetings / trainings held before March 17th 2005.

On Thursday, March 17th 2005 there were three different ticket lines at the premises. Two at the front, beside the main entrance gate and one at the back, at Vuosseli. The reason for having a ticket line also at Vuosseli on Thursday was that a lot of people came to see the Half Pipe finals by car and/or foot and therefore also a ticket line at Vuosseli was needed. During March 18th – 20th 2005 there were two ticket lines, both beside the main entrance gate. Each day the ticket lines were opened at 8:30 am and closed 30 minutes after the start of the last competition.

Estimated attendance was 19500 with ticket sales income of 20 637,33 EUR.

F. Promotional Activities

2003 & 2004 FIS World Cup’s were made with the image of 2005 WSC and for the promotion of them. Finnish Freestyle Ski team was a big help for the promotional Activities in Press meetings, exhibitions etc. Host broadcaster MTV3 made a huge TV-promotion with an audience of over 30 million viewers in Finland Main sponsors made big promotions for the WSC 2005, i.e. Battery produced over 3 million cans with promotion of the WSC 2005

G. Publications

Teams and Media were informed once they had accredited to the competition and visited race / press office. A competition guide with schedule of the events, and introduction of the team Finland and international top athletes was put out for sale for the public. This was also distributed to the media.

i. Team Guide

For the teams the needed information package was collected into a folder including team info with schedules of race office / accreditation / team captains´ meetings / medical meetings, official competition schedule, structure of the Organizing Committee, information about the ski waxing rooms, opening ceremonies, team lunches, family accreditations, and important numbers.

The package also contained maps of the area, free shuttle bus routes with schedules, and many commercial leaflets of the services in the area.

ii. Media Guide

The media was given a folder with official schedule of the events, list of entries, detailed information of the Team Finland, and short history of freestyle discipline and WSCs and a presentation of all freestyle disciplines. The package also included maps of the area, free shuttle bus routes with schedules, and many commercial leaflets of the services in the area.

[edit] 6. Ceremonies and Social Events

A. Ceremonies

i. Opening and Closing Ceremonies

Opening Ceremonies on Tuesday March 15th 2005 and also Closing Ceremonies on Sunday March 20th 2005 were brought to main stage in the competition arena. Both ceremonies followed closely the FIS protocol.

Only in the Opening Ceremonies the teams marched through the central stage. The teams were served warm drinks to bare the cold while waiting for other team members to enter. A nationally well-known artist sang the national anthem of Finland. A local dancing group preformed two traditional dances and towards the end all the team leaders were invited to the stage for a magical Lappish ritual.

ii. Medal Ceremonies

The medal ceremonies for top six racers were brought to the main stage every night. Athletes were at the right place at the right time before the awards as informed in the team captains’ meetings. The representatives approved by the FIS presented the medals. The athletes received official FIS medals (same as in the flowering ceremony for media), flowers, sparkling wine and a traditional Lappish hat. Well-known Finnish bands joined each ceremony and concluded them with open-air concerts. The highlight of the championships was on Saturday March 19th 2005, when the internationally famous band Bom Funk MC’s ended their show with the World Championships Fanfare ‘Freestyler’ under a glorious firework. All announcements were made after the FIS protocol and were confirmed in FIS before the championships. There were flags for each podium-finished athlete. Video wall was also used to serve the audience with the high lights of the day and the top six athletes’ information.

B. Hospitality places

The competition arena was built on a lake next to the services of the resort. Therefore the hospitality for sponsor guest was located to the main restaurant facing the slopes. For team hospitality, VIP hospitality and public restaurant there was a 1200 square meter heated tent build on top of the frozen lake. The location was closest possible to the courses and gave an ideal view from the out door terraces connected to the tent.

All hospitalities served food for guests. Even for teams there were lunch coupons for proper meals to buy. This guaranteed an easy access without waiting for service in the public restaurants.

C. World Championship Party

After the Closing Ceremonies on Sunday March 20th 2005 the Organizing Committee arranged a World Championships Party for everyone involved with the Organization. Free food and beverages were served in the tent on the competition site and the staff was thanked for the hard work. Everyone accredited was also able to get into the night party in the main bistro of the resort.

[edit] 7. Transfer of Knowledge

A meeting for the future Organizers of the FIS World Championships was held on Saturday March 19th 2005. The Ruka 2005 Organizers summarized in detail the work done for the project and the future Organizers presented questions to suit their interests. After the meeting the Organizers toured around the venue.

A. Study groups

Organizers of future FIS World Championships present in Ruka were Organizers of 2007 FIS World Championships in Madonna Di Campiglio, Italy and Organizers of 2009 FIS World Championships in Inawashiro, Japan. Also Turin Olympic Committee had sent representatives to attend the Championships in Ruka.

[edit] 8. LOC

A. LOC Organizational Structure

The Local Organizational Structure was built on the local clubs of different disciplines. Not only the alpine ski club Ruka Slalom, but also the local cross country ski club together with many other clubs. Also authorities from the town of Kuusamo shared the responsibilities of collecting the manpower (600) needed and built the structure on the basis used already many times in the yearly grand opening of Nordic disciplines. Only specialists of each discipline (95) were brought in from elsewhere in order to gain all the best knowledge.

All the staff was given meals and basic uniform on the behalf of the Organizers, accommodation was provided only to the specialists. The local clubs were paid compensation for their work. The students of the local vocational school gained credits for working in the project.

The staff was able to buy the official ski suit of the championships if interested; all the specialists were given the ski suit to wear.

i. OC Meetings

The Organizing Committee met every other month to plan and evaluate the project either in Helsinki or at the ski resort Ruka. This way the Organizing Committee worked as a core unit for the project. The test events worked as meeting grounds for executive leaders of each discipline, and therefore the meetings for the greater amount of people were built together with events organized in Ruka. Every leader of each category in the Organizing Committee was responsible for training their crew. Also the local clubs were arranged training for organizing events several times before the championships.

B. Volunteers

Since the Organizational Structure was built strongly on local clubs, the need for volunteers was limited. Within the sport of freestyle in Finland everyone interested was given a possibility to participate and at the same time learn more. Also volunteers were attracted through the official web pages of the freestyle ski team, Ruka ski resort and competition pages.

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