Deer Valley 2003

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The 2003 FIS Freestyle World Ski Championships were held between January 31st and February 2nd at the Deer Valley ski resort in northern Utah near Park City, United States. The World Championships featured both men's and women's events in the Moguls, Aerials and Dual Moguls.

Final Report

Contents

[edit] Deer Valley Resort, February 2003

Deer Valley Resort and the U.S. Ski and Snowboard Association were honored to host the 2003 Freestyle FIS World Championships, a once in a lifetime opportunity for everyone involved. The Championships continued the tradition and celebration of the sport of freestyle skiing while marking Deer Valley’s 5th anniversary of hosting freestyle competitions.

The Park City community and visitors from around the world were treated to an action-packed week, with exciting events both on and off the slopes. Over the course of the event, 11,000 spectators were drawn to the venues at Deer Valley Resort to see newly crowned champions. In addition, over 15,000 spectators joined in the Main Street Celebrations, which included Opening Ceremonies, official Awards Ceremonies, live video board transmission of the events, fireworks and live music. The weeklong excitement culminated on Saturday evening with the Aerial finals, the first nighttime competition in Freestyle World Championships history!

On behalf of Deer Valley Resort and the U.S. Ski & Snowboard Association, congratulations to the 23 teams who participated and demonstrated the spirit of the Championships through competition, sportsmanship and athletic achievement. And a very special thanks to the 51 members of the Organizing Committee, the International Ski Federation, all of our sponsors, and the 221 remarkable volunteers who made the Championships a tremendous success!

  • Bill Marolt - President/CEO, U.S. Ski & Snowboard Association
  • Bob Wheaton - President/General Manager, Deer Valley Resort

[edit] Organizing Committee

A local Organizing Committee was formed to oversee the production of the Freestyle FIS World Championships. Members of the Organizing Committee consisted of representatives from Deer Valley Resort, the U.S. Ski & Snowboard Association, Ernst & Young and prominent figures in the Freestyle ski industry.

Many of these individuals were returning members from previous events at Deer Valley.

The multiple responsibilities of the Organizing Committee members included:

  • Onhill operations,
  • Competition,
  • Press,
  • Celebrations,
  • Hospitality,
  • Marketing and promotions,
  • Volunteer management and registration.

All members should be extremely proud of themselves for their professionalism and commitment. It is due to their tireless efforts that the World Championships were a tremendous success.

[edit] Sponsorship

Every aspect of the Freestyle FIS World Championships received strong support from our many sponsors. Chevy, Visa, and Ernst & Young took on the prestigious role as the title sponsors, while six associate sponsorships were sold along with seven community sponsorships.

[edit] Opening Ceremonies

Lower Main Street came alive on Thursday, January 30, 2003 with the Freestyle FIS World Championships Opening Ceremonies. The night started with the Swiss Alpenhorns, followed by a parade of 23 nations. When the athletes had finished marching in, Bill Marolt, President and CEO of the U.S. Ski and Snowboard Association gave a warm welcome to the crowd and, on behalf of the FIS, declared the Championships open.

Next, the athletes and crowd enjoyed a spectacular visual experience with fire dancers “Pyrosutra”, the “Polynesian Arts Dance Troup”, and a fireworks display over Main Street. The evening concluded with the soul music of “Body Talk”. The Main Street video board allowed for great viewing for all spectators throughout the evening.

Friday Night Celebration

The Friday night celebrations began at 6pm with the lighting of the cauldrons,the jumbo-tron, and street entertainment including “Samba Gringa”, “The Davis High Drumline” and the “Swiss Chorus Edelweiss”. At 7pm the night really started with the presentation of the World Championships Mogul Awards followed by another spectacular round of fireworks and the band “Big Bad Voodoo Daddy”. The crowd of 7,000 danced the night away while the band played their famous swing era tunes.

Saturday Celebrations

On Saturday, Main Street opened its doors to a day of celebrations with performances by the salsa group “Aqua Dulce” and the Latin band “Cohiba”, as well as the University of Utah’s “Spirit Band” and a variety of roving street performers. At 4pm the Dual Moguls World Champions arrived for their Medals Ceremony on the Main Street Stage. A popular local rock group followed the awards while everyone awaited the evening’s festivities. The overflow crowd of approximately 1,500 was then treated to a live video transmission of the first nighttime World Championships Aerials Competition, followed by another extravagant fireworks display to end the street celebration.

The event hospitality kicked off on Monday night with a welcome party on Main Street for athletes, coaches and officials. Everyone enjoyed the fun atmosphere and local entertainment.

The event VIP’s were extended a three daylong invitation to the Champions House located on lower Main Street. At the house, guests were given the luxury to relax inside and enjoy hors d’ouevres and cocktails while watching the indoor live feed or head out to the private heated deck to watch the celebrations.

Approximately 400 people came to the Champions House on both Thursday and Friday night and 100 on Saturday afternoon.

[edit] Awards Ceremonies

The top six athletes in each discipline were recognized in an awards ceremony and presented with official FIS medals, flowers, and gifts from the event organizers. The top three finishers received real Western Cowboy Hats representative of the region with a leather band and decorative pin of the event logo, and positions 4-6 received a black faux-suede pillow with the event logo embroidered on it. The mogul and dual mogul athletes were given a flower ceremony at Deer Valley Resort and then brought to the Main Street Celebrations to be presented their official awards. The Aerialists had one large ceremony at Deer Valley, which was also broadcast live to the crowd on Main Street.


[edit] Hospitality

The parties concluded Saturday night when the competitions were over. About 1,000 athletes, coaches, competitors, officials, and VIP’s came to celebrate the event closing at “The Party” sponsored by Captain Morgan. “The Party” was held at a preserved Silver Mine in Park City, and after much transformation, the mine turned into a bash with scores of diverse characteristics. Some of the many party highlights included: “The Club” located upstairs at the mine, featuring DJ Valerie and The Vibe Tribe who thrilled the crowd not only with their music but also with their fire - throwing and stilt – walking; The “Private Stock Bar” gave guests a quiet area to enjoy a drink while listening to Frank Sinatra era music; The “Movie Room” where guests could hang out on the couches and watch the big screen; The “Tattoo Parlor”; 5 bars; and hors d’ouerves in the “café”. The closing party was a terrific and memorable way for everyone to end the week.


[edit] Accreditation

2,420 people were accredited for the 2003 Freestyle FIS World Championships. The categories included the following:

  • Athlete/Coach/Trainer (220);
  • U.S. Ski Team (50);
  • All Access (50);
  • Press(200);
  • Staff (325);
  • Event VIP (750, access to both venue and Main Street celebrations);
  • Venue VIP (450, access to venue only);
  • Technical Support (100);
  • 2003 Club (100);
  • Industry (75);
  • U.S. Ski Team Family (100).

[edit] Medical

The Deer Valley Resort Ski Patrol was responsible for the First Aid Tent and First Aid Room, located at the base of the competition venue, and any emergency care of injured competitors and guests. An Air- Med helicopter and ambulance were available for transport to the University Medical Center in Salt Lake City or the emergency facility in Park City. The U.S. Anti-Doping Agency (USADA) conducted all Doping Controls required for the event.


[edit] Venues

The Mogul, Dual Mogul and Aerial courses all merged together into one finish stadium at the base of the competition venue. Venue construction was completed on schedule; however, unseasonably warm weather created some challenges with transportation of equipment and stadium materials. The venue was constructed to accommodate 10,000 spectators including a 1,500-seat stadium, a VIP hospitality tent for 650 people with its own stadium seating, and a general admission viewing area.

To accommodate the 10,000 viewers and eliminate any viewing concerns, a smaller, lower tent was used for the mogul judges stand immediately behind the finish corral. All timing, scoring, data and live announcers were positioned in a trailer built into the stadium design. This worked very well, and allowed for a central production location for both venues.

A 4m x 13m television production trailer supplied with power, heat, phones, computers, printers, faxes, and sound was located adjacent to Snow Park Lodge at the base of Deer Valley Resort and was utilized by all television personnel.

A heated 13m x 43m hospitality tent equipped to accommodate 650 people was located at the base of the venue. The tent served as a great location for all VIP’s, Media and Officials to have meals while watching the competition through the clear tent walls or from the private outdoor bleachers.


[edit] Concessions

The concession stand, which was located near the venue entrance, was open to the public during qualifying and final events. Deer Valley Turkey Chili, snacks and drinks were served.

[edit] Mogul Course

Moguls and Dual Moguls were held on Champion ski run, the same run used during the 2002 Olympic Moguls competition. Champion is the longest mogul run in the World Championship circuit, measuring in at an awesome 260 meters. The course incline was 28 degrees and 25 meters in width. Qualifying rounds for Moguls occurred mid-week on January 29, with finals on January 30, and Dual Mogul finals on February 1.

[edit] Aerial Course

The Aerial Competition took place on White Owl ski run, the same run used for the 2002 Olympic Aerial event. The In-run was 65 meters, at 25 degrees; the landing was 27 meters, at 37.5 degrees; and the table section of Aerials was 24 meters, with 6 kickers spread across. The height of the kickers ranged from 2.3 meters to 4 meters, and from 40 degrees to 55 degrees.

[edit] Judges Stand

The Aerial judges stand measured 4 meters x 13 meters x 6.4 meters with a 3 meter x 12 meter tent anchored on top. The Mogul judges stand was a 3 meter x 6 meter tent, at a maximum height of 2 meters. Both tents were supplied with heat and power

[edit] Foot Passenger Access

Upon arrival to the event, spectators were greeted and then directed from the base of Deer Valley Resort to the venue via a roped pathway, approximately a 15 – minute walk uphill. For disabled access, snowmobile transport was provided both to and from the venue.

[edit] Volunteers

221 volunteers attended a World Championship orientation to learn about an event of this caliber and the positions they were assigned. They were required to work a minimum of 4 shifts and compensation for their hard work included one lift ticket voucher for each day worked, an event baseball cap, and an event jacket lined with a removable down vest.

Depending on where they were assigned, volunteers checked-in and checked-out at either volunteer headquarters at the venue, or at the Main Street location. At these locations, volunteers could start their day with pastries and coffee, and were given a bagged lunch. If required for their position, they also received a radio and other necessary equipment.

As a thank you for their time and hard work, the volunteers were invited to a complimentary post-event thank you dinner. Prizes were raffled off, the drinks were free, and spirits were high.

The World Championships Press Kit consisted of press releases and general information on the event. A general release was also incorporated into the Deer Valley Resort winter Press Kit. This specific release was translated into German, Portuguese and French and sent to each country respectively. As the event approached, three media alerts were then sent to domestic media. Other pertinent information in the Press Kit included the Deer Valley Resort Winter Vacation Planner, a General Fact Sheet, lodging information, and a World Championships brochure.

[edit] Press Releases

The press release categories were:

  • Deer Valley Celebrates Five Years of Freestyle Competition

When It Hosts 2003 Freestyle FIS World Championships

  • Event Fact Sheet
  • Press Center Information
  • General Information
  • Media/Photographer Access
  • Television Information
  • Press Center Directory
  • Mogul and Aerial Terminology
  • Sponsors
  • Historical Results
  • FIS 2003 World Cup Schedule
  • 2003 Freestyle FIS World Championships Schedule
  • 2002 Olympic Freestyle Results

[edit] Media Hospitality

Accredited press members were given a credential, a walk-through packet, and a gift bag when they checked into the Press Center. A Press Credential granted access to most areas, and included complimentary skiing. On the final competition days, Friday and Saturday, Press guests were provided a continental breakfast in the press center, as well as lunch in the VIP tent. Monday through Thursday they were provided lunch tickets for use in the Snow Park Lodge Restaurant, in addition to snacks and beverages in the Press Center throughout each day.

[edit] Media Headquarters

The Press Center was located in a 3,000 square foot suite in Black Diamond Lodge, a new lodge offering skiin, ski-out amenities. One of the three rooms was set up as an office for Media Partners, the international rights holder for the event. The Press Center offered fax machines for in-coming and out-going faxes, printers, photocopiers, long-distance phone lines, and computers with internet access. A Press Room Manager oversaw the staff of 8 volunteers dedicated to assisting the media. Nightly Newsletters Each evening, a nightly press bulletin was distributed to all the press. The newsletter provided schedules, ticket information, Main Street events, and results for the qualifying and final rounds.

[edit] Transportation

Complimentary transportation was provided for athletes and VIP’s from their accommodations at Deer Valley to all functions and ceremonies and for the spectators from various satellite parking areas to the competitions at Deer Valley Resort and the Main Street celebrations. All shuttle systems were well utilized for the Saturday night Aerial competition, which received the greatest viewer attendance. For this event there were 10 spectator shuttles, in addition to Park City’s complimentary citywide bus service.


[edit] Volunteer Categories

  • On-hill – 33
  • Timing/Scoreboard - 7
  • Doping/Medical – 13
  • Hospitality – 112
  • Main St. Celebrations – 48
  • Security / Parking – 18
  • Press – 16
  • Administration –18
  • Volunteer Room - 15


[edit] Security

The security plan consisted of private professional security and local law enforcement agencies to ensure the venues and event functions were secured in an appropriate manner and in accordance with local laws. The Main Street stage area and the competition venue were patrolled 24 hours a day and, during the prime Main Street celebration times, there were 40 security guards and 10 police officers hired to ensure the guests’ safety, while the night Aerial competition utilized 6 police officers and 25 security guards along with 20 volunteers.


[edit] Venue Capacity/Spectators

The bleacher seating comfortably held 1,500 spectators, with 10 bleachers each holding 150 people.

In addition to bleacher seating, General Admission capacity for the Mogul events was 7,500, for a total of 9,000 spectators on Mogul competition days. For the Nighttime Aerial competition, the finish area for Moguls was removed which allowed an additional 1,000 spectators, for a total of 10,000 that night.

[edit] Media Kit

general information on the event. A general release was also incorporated into the Deer Valley Resort winter Press Kit. This specific release was translated into German, Portuguese and French and sent to each country respectively. As the event approached, three media alerts were then sent to domestic media. Other pertinent information in the Press Kit included the Deer Valley Resort Winter Vacation Planner, a General Fact Sheet, lodging information, and a World Championships brochure.

[edit] Press Releases

The press release categories were:

  • Deer Valley Celebrates Five Years of Freestyle Competition When It Hosts 2003 Freestyle FIS World Championships
  • Event Fact Sheet
  • Press Center Information
  • General Information
  • Media/Photographer Access
  • Television Information
  • Press Center Directory
  • Mogul and Aerial Terminology
  • Sponsors
  • Historical Results
  • FIS 2003 World Cup Schedule
  • 2003 Freestyle FIS World Championships Schedule
  • 2002 Olympic Winter Games Freestyle Results

[edit] Media Hospitality

Accredited press members were given a credential, a walk-through packet, and a gift bag when they checked into the Press Center. A Press Credential granted access to most areas, and included complimentary skiing.

On the final competition days, Friday and Saturday, Press guests were provided a continental breakfast in the press center, as well as lunch in the VIP tent. Monday through Thursday they were provided lunch tickets for use in the Snow Park Lodge Restaurant, in addition to snacks and beverages in the Press Center throughout each day.


[edit] Media Headquarters

The Press Center was located in a 3,000 square foot suite in Black Diamond Lodge, a new lodge offering skiing, ski-out amenities. One of the three rooms was set up as an office for Media Partners, the international rights holder for the event.

The Press Center offered:

  • fax machines for in-coming and out-going faxes,
  • printers, photocopiers,
  • long-distance phone lines,
  • Computers with internet access.

A Press Room Manager oversaw the staff of 8 volunteers dedicated to assisting the media.

[edit] Nightly Newsletters

Each evening, a nightly press bulletin was distributed to all the press. The newsletter provided schedules, ticket information, Main Street events, and results for the qualifying and final rounds.

The event promotions included an extensive plan, which began October 1, 2002 with the launching of the official web site:

  • www.worlds2003.deervalley.com.
  • Promotions continued with collateral publications, television and radio ads. Regional television, radio, and promotions began on December 1, 2002 with increased exposure starting January 1, 2003.
  • Partnerships were developed with regional television, radio and print and included a National insert with Newsweek magazine (2.5 million circulation) and SKI/Skiing (900,000 circulation).
  • A television partnership with KSL TV, the local NBC affiliate station, provided commercial time and news promotion of the event. 1,000 posters, 25,000 event programs and thousands of flyers and ads were widely distributed throughout the region.

[edit] Print Promotional Partners

The Freestyle World Championships enlisted ten local media sponsors with the purpose of using an integrated mix to inform consumers of the event, produce ticket sales and drive attendance. The majority of the print advertising efforts were seen January 2-16, 2003, with a lesser amount from January 17-31, 2003. This was continually adjusted based on the sale of event tickets.

[edit] Radio Partners

Radio was used to establish awareness of the Freestyle FIS World Championships through frequency. The Organizing Committee worked through two radio outlets to achieve this goal. The first partner ran daily commercials beginning January 3 through February 1, 2003. In addition, they worked in conjunction with their News/Sports/Entertainment Department(s) for coverage of the World Championships throughout the event. The second partner relayed a simple message using 10-second ads to save on production costs and increase exposure. These 10-second ads ran through the Metro Traffic Radio Network as sponsorship of the traffic reports and gave maximum exposure over a wide variety of programming.

[edit] Local Television Partner

KSL 5 Television was the exclusive local television sponsor. They provided production of one 30-second commercial, one 10-second commercial and one 4-second spot. The 30-second and 10-second commercials began airing January 3 and continued through the evening of January 31, 2003. The 4- second ID spot ran through the month of January. In addition to the ads, the KSL Marketing Department worked their internal News Department to ensure coverage of the World Championships in their daily news reports.


[edit] Articles

A value of $142,867 was given in national print articles. Coverage included:

  • Sports Illustrated,
  • Washington Post,
  • New York Times,
  • ESPN Magazine,
  • Wall Street Journal,
  • San Francisco Chronicle,
  • Denver Post,
  • Chicago Times,
  • Getty Images,
  • Ski Racing Annual, Rocky Mountain News (Denver),
  • Salt Lake Tribune,
  • The Park Record (Park City),
  • Deseret News (Salt Lake City),
  • Chicago Tribune,
  • Tahoe Daily Tribune,
  • Calgary Herald,
  • Edmonton Journal,
  • ABC Sports Online,
  • Durango Herald,
  • Philadelphia Inquirer,
  • Sarasota Herald Tribune,
  • Ski Racing International,
  • Washington Times,
  • Crescent News (Ohio),
  • Portland Press Herald (Portland, ME),
  • Santa Barbara News,
  • Springfield Union News (Springfield, MA),
  • Press Republican (Plattsburgh, NY),
  • The Edmonton Sun,
  • Standard Examiner,
  • Montrose Daily Press,
  • Toronto Star,
  • Yahoo.com,
  • Ski Magazine Online,
  • Sports Illustrated.com,
  • CBC Sports Online,
  • Vail Daily, Hamilton
  • Spectator (Hamilton, ON),
  • Summit County Bee (Utah),
  • Lake Placid News,
  • Cleveland.com,
  • Ski Magazine Online,
  • Daily Camera (Boulder, CO),
  • Crescent News (Defiance, OH),
  • Wyoming Tribune Eagle (Cheyenne),
  • Waterbury Republican (Waterbury, CT).

[edit] Website

The 2003 World Championships Web site was launched on October 1, 2002 providing the following information as it was determined:

  • event schedule,
  • ticket information,
  • transportation options,
  • Main Street Celebration schedules,
  • results
  • volunteer page.

The Web site also included a Press Room that offered:

  • the press kit,
  • press releases,
  • photo gallery,
  • credential application,
  • daily event updates
  • athlete biographies as well as links to the USSA and FIS Web sites.

The site experienced the majority of its visitors through January and February, 2003 with 11,732 visits and 445,651 hits in January alone. The event days of January 29th –31st saw the most activity with an average of 1,600 hits each day. Overall, from October through February, the site had 21,351 visits with 730,491 hits. Approximately 14% of the visitors were of international origin, and 73% from the United States.

[edit] Promotions

[edit] Broadcasting

Host broadcasting was produced by TWI/IMG in partnership with Media Partners. Host production totaled 12.5 hours:

  • Aerials – 2 hours for Finals, 3 hours for Qualifications
  • Moguls – 1.5 hours for Finals, 3 hours for Qualifications
  • Dual Moguls – 3 hours

The host nation broadcast consisted of two 2-hour programs that aired on NBC Network. Ratings for the shows averaged 1.6 (approximately 1.8 million households per show) with higher viewer ratings than the X-Games in the 18-49 age group.

International broadcasters included the following

  • Finland MTV
  • Canada CBC
  • Australia Channel 7
  • Czech Republic Czech TV
  • Russia NTV
  • Norway TV 2
  • UK Channel 4
  • Japan J Sky Sport
  • Freestyle Magazine Broadcast (Media Partners) – Canada, Australia, Spain, Sweden, Portugal, Croatia, Serbia, Montenegro, Italy, Macedonia, Poland


[edit] Participating Nations

  1. Australia AUS
  2. Austria AUT
  3. Belarus BLR
  4. Canada CAN
  5. China CHN
  6. Croatia CRO
  7. Czech Republic CZE
  8. Finland FIN
  9. France FRA
  10. Germany GER
  11. Great Britain GBR
  12. Italy ITA
  13. Japan JPN
  14. Netherlands NED
  15. Norway NOR
  16. Russia RUS
  17. Slovakia SVK
  18. Slovenia SLO
  19. Spain SPA
  20. Sweden SWE
  21. Switzerland SUI
  22. Ukraine UKR
  23. United States USA


[edit] Accomodations

Deer Valley Lodging, one of the premier properties in Park City, welcomed the athletes, coaches and officials of the 2003 Freestyle FIS World Championships and provided first class accommodations within walking distance of the Venue and Park City’s Historic Main Street.

During this 8-night period, 85 units were utilized, providing 346 beds to athletes, coaches and officials.

  • Men Moguls: 37 Coach/Trainer: 49
  • Women Moguls: 27 Team Captain/Leader: 16
  • Men DM: 38 Doctor: 26
  • Women DM: 23 Tech Support: 3
  • Men Aerials: 35
  • Women Aerials: 29
  • Teams

There were 78 males and 63 females that registered for the World Championships, totaling 141 athletes representing

[edit] Reference

  1. Wikipedia Deer Valley [1]
  2. Wikipedia See FIS Freestyle World Ski Championships 2003 [2]
  3. Moguls Results [3]
  4. Aerial Results [4]
  5. Dual Mogul Results [5]

Return to Freestyle Skiing, FIS Freestyle World Championships, Estimation of Entries WSC 2015 or Entries Deer Valley 2003

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