BR MountainFreak

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“BR MountainFreak” is a project initiated by Bayerischer Rundfunk and the German Ski Association. The main ideas are special offers for mountain activities – in winter as well as in summer. The program also offers special days for schools including free sport activities and reduced lift passes.

Overall Focus

  • Winter sport days for schools
  • Special family and friends holiday offers
  • Free test of winter sport disciplines (ski alpine, snowboard, telemark, Nordic sports)

Target Group

  • Schools
  • Pupils
  • Teachers
  • Parents
  • Families
  • Friends


  • Bayerischer Rundfunk
  • German Ski Association
  • Bavarian State Ministries (education, economics, finance)


Winter and summer

Contact Information

+49-89-59003737 [1]

Link [2]

Return to: Promotion & Pricing or Bring Children to the Snow

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